About us
Fruit, done properly, from Lahore.
Fruit Now is a fruit delivery service from Lahore, built by Asad Mahmood at Zaions (Pvt) Ltd. We cut seasonal fruit fresh each morning and deliver it chilled to offices and homes — starting small, run hands-on, and honest about both.
The story so far
Fruit Now started with a simple observation: offices in Lahore run on chai and biscuits, fruit is what everyone says they'd rather eat — and nobody delivers it properly. Street fruit sits in the sun. Supermarket fruit cups sit in a fridge for days. Neither belongs on fifty desks at 10am.
So we built the boring parts first: a dawn run to the mandi, a morning cutting routine, chilled insulated boxes, and software that keeps corporate deliveries and invoices straight. The flashy parts — apps, online ordering, payment buttons — are coming, but freshness logistics had to come first because that's the part you taste.
We're at the very beginning: first boxes, first offices, founder doing the deliveries. That means you get a level of care no big service can match — and the occasional rough edge, which we'll fix the same day you tell us.
What we believe
Three things we won't compromise
Fresh means this morning
Not "refrigerated since Tuesday". We buy at the mandi at dawn, cut the same morning, and keep the box chilled until it reaches you. If we wouldn't eat it, we don't send it.
Honest by default
Real prices on the website, no fake testimonials while we're new, no lock-in contracts, and a same-day fix when we get something wrong. Trust is the product.
Lahore first
We're from Lahore and we're building for it — local fruit, local routes, local working rhythms (yes, including Ramadan). Other cities can wait until we've earned this one.
Asad Mahmood
Founder, Fruit Now — Zaions (Pvt) Ltd
"I answer the WhatsApp number myself. If a box disappoints you, I'm the one who hears about it — and the one who fixes it. That's the standard I want Fruit Now judged by."